Case Study: Dalle Restaurant, Manche Vs MoMo Campaign, Campaign Year: 2018

In 2018, Dalle Restaurant launched the Manche Vs MoMo campaign at Labim Mall, creating a buzz with its innovative and engaging concept. 

The campaign led by one of the founders Mr Subash Gauchan, revolved around a Momo eating competition, where participants competed to see who could eat the most Momos the fastest. This unique activation not only showcased Dalle Restaurant's popular dish but also brought a lively and competitive spirit to the mall, attracting a significant crowd.

The event saw an impressive turnout with over 200 participants taking part in the competition in a single day. This high level of participation highlighted the event's appeal and the excitement it generated among the public. The competitive nature of the event, combined with the delicious Momos, made it a hit among both participants and spectators.

The Manche Vs MoMo stall quickly became one of the most visited and crowded stalls in Labim Mall. The foot traffic and engagement at the stall were testament to the event's success. The lively atmosphere and the crowd's enthusiasm were palpable, making it a standout attraction within the mall. The popularity of the event not only increased visibility for Dalle Restaurant but also enhanced the overall shopping experience at Labim Mall.

The client was highly impressed with the outcome of the campaign and expressed a strong desire to restart the event from this year. The success of Manche Vs MoMo demonstrated the effectiveness of interactive and competitive events in driving customer engagement and brand loyalty. The positive feedback and high level of interest have paved the way for future iterations of the campaign, promising even greater success in the years to come.