Case Study: Aksharaa School, Aksharaa Katha Campaign, Campaign Year: 2022

In 2022, Aksharaa School successfully planned and executed the Aksharaa Katha campaign, creating a unique platform for students to share stories through relatable, colorful, and fun characters. 

Led by the Principal Ms Anju Bhattarai, the primary reason for this campaign was to indirectly hear about the mental problems being felt by the children during the COVID era. 

The campaign aimed to foster creativity and engagement among children, providing them with an enjoyable activity to explore their ideas, learn to solve problems, improve their writing skills, and have fun at the same time.

The Aksharaa Katha campaign ran for three months and generated significant reach and engagement, showcasing the effectiveness of the campaign’s design and execution. Over 30 students participated, contributing to a lively and interactive storytelling environment. This high level of participation highlights the campaign's appeal and its success in capturing the interest of the students.

One of the standout features of the campaign was the selection of the three best stories. These stories were printed on a large 20 feet by 10 feet hoarding board and displayed prominently at the school entrance. This not only celebrated the students' creativity but also served as a visual testament to the campaign's impact and the talent within the student body.

The school believes that the Aksharaa Katha campaign also played a role in boosting ongoing admissions for the year 2079. By providing a platform for children to express themselves and share their experiences, the campaign demonstrated the school's commitment to student well-being and creativity. This, in turn, likely contributed to a positive perception among prospective students and their parents, enhancing the school's reputation and attractiveness during the challenging times of the COVID era.