From Tourist Favorite to Local Landmark: The Bhojan Griha Transformation

Client:

Bhojan Griha Restaurant, Dillibazar, Kathmandu 

Challenge:

Increase awareness and attract local Nepali clientele for a traditional Nepali restaurant primarily visited by tourists.

Solution:

We implemented a comprehensive digital marketing and branding campaign to introduce Bhojan Griha Restaurant to a wider Nepali audience. The campaign highlighted the restaurant's unique experiences:

• 150-Year-Old Heritage Building: Dine in a historic setting, a former palace that once hosted royal celebrations.
• Local, Organic Ingredients: Savor authentic and delicious dishes prepared with fresh, organic produce sourced directly from their own farm.
• Cultural Performances: Immerse yourself in Nepali culture with live folk dances that complement your dining experience.

Results:

The campaign yielded phenomenal results. Within six months, Bhojan Griha Restaurant saw a staggering 1000% increase in their customer base. The restaurant is no longer solely reliant on tourists, but now enjoys a diverse clientele that includes businesses, NGOs, government organizations, and local Nepali families. Social media platforms like Facebook, Google, and Instagram played a crucial role, along with collaborations with food bloggers who served as influencers, reaching a wider Nepali audience and generating significant buzz.

Conclusion:

The Bhojan Griha Restaurant case study exemplifies the power of a well-executed digital marketing and branding strategy. By focusing on the restaurant's unique heritage, local ingredients, and cultural immersion, we were able to transform a hidden gem into a thriving destination for both local and international Nepali food enthusiasts.

We wish to thank the founder Mr Bharat Basnet, who left us to do what is needed. Without his support this would not have been possible.