Client Profile
Industry
Social Media / Animated Content
Target Audience
Teens (ages 13–19) in Dubai
Platform Focus
TikTok & Instagram
Launch Date
18-Jul-2025 (channel created); posting started 27-Jul-2025
Content Focus
Funny daily life moments, sisterly relationships, Dubai trend-based content, relatable memes
Project Overview
MUKU PUKU is an animated cartoon channel featuring two sisters:
MUKU: The elder, mature, responsible sister
PUKU: The younger, mischievous sister
Our content captures relatable teen moments, sisterly interactions, Dubai trends, memes, and daily life humor, specifically targeting teens in Dubai.
The Challenge
- Breaking into Dubai’s competitive teen content space as a new animated channel
- Building a consistent follower base while experimenting with character-driven storytelling
- Creating content relevant to Dubai teens that can go viral
- Converting social traction into engagement, partnerships, and collaborations
Our Approach
Mukupuku Dubai leverages character-driven storytelling and relatable teen moments to build a loyal audience, combining MUKU’s maturity and PUKU’s mischief with school-life humor, friendships, and trending Dubai teen culture. By maintaining consistent content across TikTok and Instagram and continuously analyzing top-performing videos, the channel optimizes for reach, engagement, and virality while ensuring every post resonates with its target audience.
Content Strategy
Phase1:Ideation & Trend Research
Identify relatable teen topics, trending Dubai content, and meme formats
Phase2: Character & Story Development
Develop MUKU and PUKU scenarios that reflect teen humor, sibling rivalry, and daily life
Phase3:Production & Posting
Animate, edit, and post daily content across TikTok & Instagram
Phase4:Community Engagement
Respond to comments, interact with followers, encourage UGC participation
Phase5:Analytics & Iteration
Track views, engagement, follower growth, and refine content strategies for virality
Performance Metrics
