SEO VS PPC: which is better to increase sales and leads?

In term of building traffic and generating sales for your business, both SEO and PPC are very effective and have been successfully used by business owners. People often get confused on this question SEO VS PPC which one should I choose? Actually this question don’t have general answer. The answer of this question truly depends on your current situation, marketplace and objectives.


There are two differences when considering SEO OR PPC. The first one is that traffic is from organic via SEO which is of course free. The second one is paid ads that appears above the organic listing influenced by SEO.  In order to decide to choose PPC or SEO, you must understand the pros and cons of both SEO and PPC.

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SEO (Search Engine Optimization)


SEO is the process of ensuring websites and webpages rank organically in search engines like google, bing, yahoo etc. when you place a search on google, you will see PPC ads at the top, underneath you will see local businesses and then you will see organic results. The list of organic results are driven by their site trust, confidence and reputation with search engine.


Pros of SEO


  1. It doesn’t require large investment to get started being suitable for small businesses.
  2. Visibility in search engine for targeted keyword puts your business infront of your potential customer/clients as like you advertise and it drive brand awareness.
  3. Having your site return in the top search results maintains credibility and trust of your business. Many people trust organic results skipping paid ads.
  4. Visibility of your site around commercial search term can have a positive branding benefit.
  5. It remains relevant as long as the targeted keywords are something that people search over the course of time.
  6. SEO contents never stop reaching your readers and potential customer to know and find you.
  7. Sites with lots of SEO traffic are asset, therefore spending on SEO is effective investment.

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Cons of SEO

  1. It takes bit longer time to see results.
  2. It is more difficult to measure ROI than with PPC.
  3. Update in google algorithm brings large fluctuate in traffic.



PPC (Pay per Click)


Pay per click advertising is a form of advertising where the advertiser pays for each click to their website. It allows you to quickly leverage search engine traffic by paying for keyword related to your product or service.

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Pros of PPC

  1. Once your PPC campaign starts you can see more traffic, conversion and clicks immediately. While SEO takes months to see results.
  2. Advertising companies provide a lot of data that can help you to analyze result. For example you can see the data of no. of ads delivered VS no. of sales.
  3. If your keyword or campaign doesn’t work well, you can make adjustment immediately and you can see result quickly.
  4. PPC has high conversion and can be laser targeted.
  5. Using PPC mean you don’t have to worry about search algorithm impacting your position.


Cons of PPC

  1. You have to pay for good results ideally the more you pay the better the results.
  2. Researching and selecting effective keywords to bid on is very time consuming.
  3. It is like a faucet, once you stop the campaign, it stops providing you leads.
  4. Problem of Click Fraud.


When deciding on whether to go with SEO or PPC, you must review your business model and prioritise your budgets. Ask yourself a question “if you cannot make money with this website within 6 months, will you shutdown project”? If answer is yes, we recommend you to go with PPC. It will cover many of relevant keywords and start bringing potential client to your site. If the answer is no, then you can go with any of these two. If you want to see result instantly you can use PPC otherwise SEO is best for your business.


If you are still confused what’s right for your business, then please contact us, there will be our team member who will analyze your business and help you to decide what to choose.




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