In term of building traffic and generating sales for your business, both SEO and PPC are very effective and have been successfully used by business owners. People often get confused on this question SEO VS PPC which one should I choose? Actually this question don’t have general answer. The answer of this question truly depends on your current situation, marketplace and objectives.
There are two differences when considering SEO OR PPC. The first one is that traffic is from organic via SEO which is of course free. The second one is paid ads that appears above the organic listing influenced by SEO. In order to decide to choose PPC or SEO, you must understand the pros and cons of both SEO and PPC.
SEO is the process of ensuring websites and webpages rank organically in search engines like google, bing, yahoo etc. when you place a search on google, you will see PPC ads at the top, underneath you will see local businesses and then you will see organic results. The list of organic results are driven by their site trust, confidence and reputation with search engine.
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Pay per click advertising is a form of advertising where the advertiser pays for each click to their website. It allows you to quickly leverage search engine traffic by paying for keyword related to your product or service.
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When deciding on whether to go with SEO or PPC, you must review your business model and prioritise your budgets. Ask yourself a question “if you cannot make money with this website within 6 months, will you shutdown project”? If answer is yes, we recommend you to go with PPC. It will cover many of relevant keywords and start bringing potential client to your site. If the answer is no, then you can go with any of these two. If you want to see result instantly you can use PPC otherwise SEO is best for your business.
If you are still confused what’s right for your business, then please contact us, there will be our team member who will analyze your business and help you to decide what to choose.
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